Why Speed Matters
Website speed is one of the most important ranking factors for both Google and users. A delay of just one second can result in a 7% drop in conversions.
Whether you’re running an eCommerce site or a company portfolio, fast load times lead to better SEO, more engagement, and higher conversion rates.
Top Website Speed Optimization Tips
- 1. Optimize Images
Use next-gen formats like WebP and compress large images with tools like TinyPNG or ShortPixel. - 2. Minify CSS, JavaScript & HTML
Remove extra spaces, comments, and unused code. Use plugins like Autoptimize (WordPress) or tools like UglifyJS. - 3. Use Lazy Loading
Load images and videos only when they’re about to appear in the viewport. - 4. Enable Browser Caching
Let returning visitors load faster by storing files locally. Use `.htaccess` or caching plugins. - 5. Choose Fast Hosting
Invest in high-performance hosting like LiteSpeed, Cloudways, or SiteGround for better TTFB (Time to First Byte). - 6. Use a Content Delivery Network (CDN)
Distribute your content globally to reduce latency. Options: Cloudflare, BunnyCDN, or StackPath. - 7. Limit Plugins & Scripts
Remove unnecessary WordPress plugins or third-party scripts that increase load time. - 8. Clean Up Your Database
Remove post revisions, spam comments, and orphaned data using WP-Optimize or similar tools.